How Important are Engineers for the Success of a Product?
Miscellaneous, WSIL News & Views December 12th. 2007, 5:14pmI stumbled across this interesting article on SmallNetBuilder about the performance of commercial 802.11g devices. To summarize, they used an RF channel emulator between two 802.11g stations to observe the performance of competing devices. The results are, in my opinion, shocking. The best device performs as well as the worst device with over 10 dB more path loss.

As engineers we often believe that better engineering results in more sales and a larger market share…but this isn’t necessarily true. Linksys will sell many, many products due to their brand name recognition, even if the 11g chip they use performs poorly. This brings me to the question, does the average consumer care enough about engineering to make a difference? That is, even if you develop a poorly performing device, as long as it performs well enough it really doesn’t mean much if you can’t market it. I think maybe this situation is unique to wireless LAN, because there is more patience in the performance of WLAN devices. For cell phone chipmakers, if your product drops calls at a high rate, I think you’ll see a consumer reaction. What are all of your thoughts?
As a side note, check out the throughput curve from the figure above. Notice that, at best, you get 23 Mbps of throughput when the PHY rate supports 54 Mbps. This is a point-to-point link using near-field antennas. At best, you won’t even get 50% of the PHY throughput. Clearly, there is much work to be done in improving the 802.11 MAC (even though alot of work was done for the 802.11n standard). You can also get a hint about the link adaptation used from the throughput curve. I suspect the curves that have dips at low path loss must not use SNR-based feedback and maybe an auto-rate fallback method while the others use SNR-based feedback. I cannot confirm this because I don’t know how reliable the testing is, but it seems plausible given some of the observations we’ve seen testing these algorithms in Hydra.

December 12th, 2007 at 5:41 pm
I think eventually poor engineering will lose, though, as some unnamed companies have shown, marketing can compensate for poor products. I also think you’re onto something when you say the comparison between WLAN and cellular devices is unfair because of different levels of impatience. In a home, if your workstation only connects at 11 Mbps on your bed, you might not notice the difference versus 54 Mbps, or you might just attribute it to being a room away from the access point.
Also, I’m a little unclear on the test… these were two PCMCIA cards connected via an emulator, or was there an access point involved?
December 12th, 2007 at 5:43 pm
Hmm should have read the article before I commented. PCMCIA card with a router.
December 12th, 2007 at 6:02 pm
Yeah, they all used the same access point to keep things consistent.